CMGVB ¡Cómo me gusta vivir bien! Diana Dazzling: Primark Opening in Paris

Saturday, March 29, 2014

Primark Opening in Paris


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Primark has finally opened its first store in Paris and I had the chance of being invited to the opening ceremony = )
Located in the O'Parinor mall, and with a surface of ​​4366m2 , it offers different sections: men, women , youth, accessories, shoes, kids , lingerie , bathroom, home ... I love Primark , because it always offers the latest trends at really amazing prices . Such has been the buzz for this opening, that a really long line was formed just to get into the store!
At 9.30am we were received by the management team of Primark who invited us to a yummy breakfast. After that, Breege O'Donoghue , Primark business development director, and Gerard Segura, mayor of Seine -Saint Denis , presented the key figures of the company, its expansion strategy and the impact of this new opening . Then, the director of communications gave us a guided tour around the store, and they offered us the " I Love Primark "  little bag with the press release , a DVD about the history of Primark, and the new collection for Summer 2014. In addition, we had half an hour to buy exclusively before the magazine was open to the public. I bought some tops, jeans, and accessories, which you can see below.  It was a very nice morning!
For the opening I have chosen a crop top with a jeweled embroidery, which I love ! And a black shorts , combined with an orange blazer. Happy weekend !


Primark por fin ha abierto su primera tienda en la región parisina y he tenido la suerte de ser invitada a su ceremonia de inauguración =)
Situada en el centro comercial O’Parinor, y con una superficie de 4366m2 , ofrece todas las secciones: mujer, hombre, jóvenes, accesorios, zapatos, niños, lencería, baño, decoración…  Me gusta mucho Primark, porque siempre ofrece las últimas tendencias a unos precios realmente sorprendentes. Tal ha sido la expectación por esta apertura, que se han formado filas interminables solo para entrar en la tienda!
A las 9.30h nos ha recibido el equipo directivo de Primark y nos han invitado a un desayuno muy rico. Posteriormente, Breege O’Donoghue, director de desarrollo de Primark, y Gérard Segura, alcade de Seine-Saint Denis,  han presentado las cifras claves de la compañía, su estrategia de expansión y la repercusión de esta nueva apertura. La directora de comunicación nos ha hecho un tour guiado por toda la tienda, y nos han regalado este bolsito de “I Love Primark”, con el dossier de prensa, un DVD sobre la historia de Primark y la nueva colección para el Verano 2014. Además, hemos tenido una media hora, para comprar en exclusiva antes de que la tienda fuera abierta al público. Me he comprado algún top, jeans, y accesorios, que podéis ver más abajo. Una mañana muy simpática!

Para la inauguración he elegido un crop top con unos bordados-joya, que me encanta; y unos shorts negros, combinados con un blazer naranja. ¡Feliz fin de semana! 

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1 comment:

  1. Wow, te va a encantar primark si no lo conocías!!
    Qué chulos los clutchs.
    Estas preciosa y cuanto tiempo sin verte por aquí.
    Besos mil preciosa.

    ReplyDelete

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